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LINCOLN — Robert and Crystal Sikes have gone from making their very own keto vitamin bars for themselves to producing hundreds of bars every month and delivery these from Lincoln to prospects all through the USA and the world.
Their firm, Keto Savage, additionally affords private teaching, coaching and vitamin schooling by means of movies and podcasts that attain tens of millions of individuals every week, they stated.
The enterprise now could be based mostly out of the previous Harps constructing in Lincoln, and the couple has utterly reworked the within of the constructing.
Inside, they’ve a business kitchen to provide the keto bars, referred to as Savage Bricks, a conveyor belt and machine to wrap the bars for delivery, a non-public health club for exercises and coaching movies, an workplace with know-how for his or her podcasts and a convention room for firm conferences.
Different plans for the constructing are to fabricate their very own line of attire, referred to as Reside Savage, and to place in a boutique within the entrance of the constructing that can have ketogenic merchandise attire for patrons to buy onsite.
‘Tremendous small, scrawny’
The journey for Robert started as a boy, he stated. He was tremendous small, scrawny however wished to emulate his uncle, the jock of the household. His uncle taught him find out how to do a bicep curl and from there, Robert stated he started studying about bodybuilding.
He grew up in Wye Mountain, graduated from the College of Arkansas in 2014 and moved to Spokane, Wash., to work for the railroad.
Robert competed in physique constructing however had consuming issues and digestive points. He stated he found that when he eradicated carbohydrates from his weight loss program, his issues began to subside. He determined to pursue and analysis the weight loss program, his first step into the ketogenic world.
Robert met Crystal in Washington, and he or she “simply kinda married into my craziness,” Robert stated. Each of them had their lives rotated with the keto weight loss program and are obsessed with serving to others, he stated.
In 2016, he launched Keto Savage for his YouTube movies and podcasts, after which in 2017, the couple created a keto vitamin bar for their very own use.
“We by no means deliberate on promoting them, however folks began seeing it on the YouTube channel they usually wished it,” Robert stated.
The couple started making the keto bars and determined to maneuver from Washington to Northwest Arkansas so they might study the enterprise facet of their enterprise. They spent three years constructing the enterprise utilizing a constructing with a business kitchen in Little Rock.
At first, they each labored in Northwest Arkansas and traveled to Little Rock on the weekends to provide their Keto Bricks. They might supply them on-line, promote them after which drive again residence on the finish of the weekend. Quickly, they found this was an excessive amount of, so in 2018, they determined to go full-time with the Keto Bricks enterprise and moved to Little Rock.
“We had been tremendous broke,” Robert stated. “So broke that the house we had been attempting to reside in would not settle for us as a result of we did not have pay stubs. So we lived within the warehouse for 3 years in Little Rock.”
After three years in Little Rock, they had been able to return to Northwest Arkansas and commenced on the lookout for land. They could not discover something appropriate, after which they appeared on the empty Harps constructing.
“This constructing was excellent,” Robert stated. “It offered a clean canvas, so we may make it no matter we would have liked.”
They bought the constructing in August 2020, and spent the previous yr renovating it to satisfy their wants.
All eight of their workers got here to Northwest Arkansas with them. The Sikes reside in Cane Hill, and different members of their crew reside in Lincoln, Prairie Grove, Farmington and Fayetteville.
Delivery to the world
The corporate’s business kitchen is up and operating within the previous Harps constructing. Sikes stated his workers make about 15,000-20,000 bars every month, and these are shipped principally in the USA, however he additionally has prospects in different international locations.
Every Savage Brick has 1,000 energy, and the primary ingredient is cacao butter, a tough, high quality fats supply, Robert stated. The substances are blended, poured into molds after which frozen. The person bars go from a conveyor belt to a machine to be wrapped after which are packed into bins for delivery.
Each of the Sikes produce podcasts and supply one-on-one teaching periods for women and men. Robert stated he likes to usher in company for his podcasts, resembling athletes and docs. He has produced about 400 episodes and his episodes have 2.25 million downloads.
His Keto Savage podcast is ranked as one of many main vitamin podcasts on the earth, he stated. He releases two new podcasts every week.
“We simply have dialog,” Robert stated. “I like to speak to them about their subject. I’ve discovered lots.”
Crystal’s podcast is known as Girl Savage. She stated she normally limits the variety of her purchasers for teaching periods so she would not get overwhelmed.
“A whole lot of it’s accountability,” Crystal stated.
Serving to their ‘yard’
Crystal stated the couple’s enterprise mannequin relies round well being, vitamin and health.
“We’re very into ensuring that individuals know find out how to do issues correctly,” she stated.
One objective is to assist the neighborhood study extra about vitamin, she stated.
“You might be on-line and share with the world, however if you happen to’re not doing something in your yard, then what are you doing? We might love to have the ability to assist the neighborhood as nicely,” she stated.
In easy phrases, Robert stated a ketogenic weight loss program is a weight loss program with greater dietary fat, reasonable protein and really, very low carbohydrates.
“That distribution trains your physique to make use of fats and ketones for power and gasoline. So fairly than consuming carbs for power, your physique is ready to use the fats you eat and your saved fats for power. Lots of people do it to drop a few pounds. It is also a a lot cleaner burning gasoline supply.”
Sugar results in well being issues, and folks can bypass lots of these points by altering their gasoline supply, he added.
Lynn Kutter might be reached by e mail at lkutter@nwadg.com.
Robert Sikes has a podcast referred to as Keto Savage and his setup is in his workplace for Savage Sports activities, situated within the former Harps grocery retailer in Lincoln.
LYNN KUTTER ENTERPRISE-LEADER
This conveyer belt takes the Savage Keto Bars right into a machine the place the bars are lined with a wrapping after which boxed and shipped out throughout the nation.
LYNN KUTTER ENTERPRISE-LEADER
Layne Nikes locations Keto Savage bars on a conveyer belt. The corporate produces the keto bars within the former Harps grocery retailer in Lincoln. The bars go from the conveyer belt right into a machine that wraps the bars. From there, the bars are boxed and despatched out.
